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Gamification For Dummies
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Business Gamification for Dummies authors-Kris Duggan and Kate Shoup. If you are interested in learning more about this exciting and innovative business strategy, this friendly down to earth guide has you covered. Published 2013
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
- How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
- How to build a successful gamification program
- How to entice and retain customers using gamification
- How to drive employee behavior inside your organization
- Real-world illustrations of gamification at work
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Games create engagement.This new book by Karl M. Kapp shows how to create and design games that are effective and meaningful for learners.
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One hundred effective selling games and contests to motivate your sales teams to outsell each other and grow your profits.
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