Not Everyone Gets A Trophy Hardcover Book

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Not Everyone Gets a Trophy: How To Manage Generation Y-hardcover 191 pages-Bruce Tulgan. Based on more than a decade of research, Not Everyone Gets a Trophy reframes Generation Y (those born between 1978 and 1990) at a time when many employers are struggling to engage, develop, and retain them. Bruce Tulgan declares that Generation Y is the most high-maintenance workforce in history, but he argues that they also have the potential to be the most high-performing workforce in history.

As he does in his seminars, Bruce presents poignant quotes from Gen Yers and those who manage them, putting the two perspectives in conversation throughout the book. Not Everyone Gets a Trophy does what no other study of Generation Y has done:

Debunks the fourteen most common myths about Generation Y in the workplace.
Shows managers how to tune-in to Gen Yers' "short-term and transactional" mindset.
Argues that the key to success is not trying to make the workplace "fun." Rather, the key is strong, highly engaged leadership. He devotes an entire chapter to what he calls "in loco parentis management."
Provides proven, step-by-step best practices for getting Gen Yers onboard and up-to-speed—giving them the context they lack, teaching them how to manage themselves and how to be managed, and turning the very best into new leaders. Not Everyone Gets a Trophy is the essential guide for winning the talent wars and managing Generation Y.

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